Author Rich Brott notes six themes that are mutually dependent upon each other, each of which represent a necessary requirement for a successful business. They are, Knowledge, Experience, Ability, Opportunity, Capital, and Commitment. When it comes to business failures, the stats are not pretty. Within the first year of operation, over 50% of businesses fail. Extend the time period to five years, and the statistics become even worse. In that time period over 95% of all businesses fail. From the beginning, business is risky and chances of success poor. But you can significantly improve your chances of success with good insight, preparation and planning. The author notes that in this book he wants to help you in the area of establishing your business and will do so by leading you step-by-step through these critical areas.
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